5 Marketing Strategies You Should Adopt in 2021

5 Marketing Strategies You Should Adopt in 2021

We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger picture by...

How Retailers Can Use Email to Deliver Sales

How Retailers Can Use Email to Deliver Sales

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion...

11 Common e-Commerce Marketing Mistakes (And How to Avoid Them)

11 Common e-Commerce Marketing Mistakes (And How to Avoid Them)

Running an e-commerce site is not as easy as it looks. If you want to hit your business goals, then you will need the right marketing strategy. There are plenty of common...

B2B Email Marketing Design Optimized for Conversions

B2B Email Marketing Design Optimized for Conversions

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve...

70 Powerful Customer Retention Statistics You Need To Know In 2021

70 Powerful Customer Retention Statistics You Need To Know In 2021

70 Powerful Customer Retention Statistics You Need To Know In 2021 Elizaveta Pavlovskaya Apr 16, 20216 min read The ground rule of any business should be to create a base of...

15 Ideas to Promote Your Next Event

15 Ideas to Promote Your Next Event

You know the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Well, event promotion is similar. If you put on an event but don't...

7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use

7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use

Driving traffic to a landing page can be relatively easy. It’s common for business owners to wonder why they’re getting tons of traffic but not making any sales. They’ve fallen...

6 Suggestions to Improve Your Email Marketing by Storytelling

6 Suggestions to Improve Your Email Marketing by Storytelling

When someone hears or reads a story, it stays with them much longer than any facts or numbers that they hear because they feel like a part of it. In fact, it has been...

B2B Email Marketing & Lead Nurturing: Planning Tips

B2B Email Marketing & Lead Nurturing: Planning Tips

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are...

How Technology Builds Better E-Commerce Experiences

How Technology Builds Better E-Commerce Experiences

The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced with a dilemma: either sell online or...

Email Marketing Localization: How to Optimize Your Global Email Strategy

Email Marketing Localization: How to Optimize Your Global Email Strategy

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to...

Six Common Mistakes in Email Marketing

Six Common Mistakes in Email Marketing

Email mistakes can be anything from a typo, bad personalization, or a poorly-worded subject line. Some mistakes are less serious, and could even be quite funny, while others may...