Four Ideas to Inspire Your Next Email Marketing Test By Jeanne Jennings, Founder and Senior Strategist, Email Optimization Shop, for the Email Optimization Shop Blog There's...
06/24/2022
For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people...
06/22/2022
These are the 8 steps you can take to take to ensure you’re delivering email marketing campaigns that will be opened, clicked, and converted in today’s day in age: In order to...
06/21/2022
We often think the benefit of online marketing to be the ability to reach millions of people at once, but that's only half of the equation. The other benefit of digital media is...
06/18/2022
No matter what your business, thanking your customers and clients goes a long way towards building brand loyalty. The process of following up with a customer after a purchase...
06/18/2022
Sign Up Content Management / Monitoring You've got a Wordpress blog. You've got an email campaign. Now all you need are subscribers. Install an email sign up form on your blog...
06/18/2022
You’ve taken the plunge andcreated a website for your business. Maybe you’re even getting somegood trafficeach time you release a new blog article or website page. How many of...
06/15/2022
We all know that approval is often the very last thing you worry about when putting together an email campaign. There’s the all-important audience to identify and segment, the...
06/15/2022
Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve...
06/12/2022
If you really want to understand what marketing automation is all about, then you have to understand the language that surrounds it. After all, if you don’t know the difference...
06/12/2022
Top Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant...
06/09/2022
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identify and communicate with...
06/09/2022
