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Web Fonts in Email

Web Fonts in Email

Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web   font in an email campaign, which we eventually got working, so I...

The difference between B2B and B2C email marketing

The difference between B2B and B2C email marketing

As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make...

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the...

10 Email Marketing Myths Which Are Pushing Your ROI Down

10 Email Marketing Myths Which Are Pushing Your ROI Down

Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails...

10 Email Marketing Campaign Mistakes - iContact

10 Email Marketing Campaign Mistakes - iContact

Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in...

Using Last-Click Attribution? You’re Hurting Email: Part One - SellUP Email Marketing

Using Last-Click Attribution? You’re Hurting Email: Part One - SellUP Email Marketing

If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing. In...

How to Brand Your Emails So that You Look Like a Pro in the Inbox

How to Brand Your Emails So that You Look Like a Pro in the Inbox

If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And...

Only Use ‘Content Marketing’ With Marketers

Only Use ‘Content Marketing’ With Marketers

Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past...

How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]

How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]

How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to...

How to keep your subject lines refreshed: The golden rule and top 10 tips

How to keep your subject lines refreshed: The golden rule and top 10 tips

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting...

Integrating Email with Other Apps

Integrating Email with Other Apps

Twitter Facebook LinkedIn Imagine you’re launching a brand new product and you want to email your customers about it. You create the email, add in beautiful imagery, and...

Why purchased lists are a big no-no - The Email Marketing Blog

Why purchased lists are a big no-no - The Email Marketing Blog

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely...