B2B the movie 4: Bridget Bones’s To-Do List
B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of...
04/21/2022
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How Holistic Testing Can Bring You Greater Rewards - Smart Insights Digital Marketing Advice
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each...
04/21/2022
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Intelligent Content in Email: How to Activate Your Data and Boost Results
Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how...
04/18/2022
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The Power of Email + The Psychology of Social Proof = The Social Email
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the...
04/18/2022
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Bill Belichick gives us 7 steps to email marketing success - Only Influencers
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams...
04/18/2022
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How to master email marketing to sell out your event
Did you know that events typically sell more than half of their tickets the week right before the event? That’s right, we looked at data from across Eventbrite and found that a...
04/15/2022
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Monday Catch-up: Spending, Testing and How to Grow Your Email List
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email...
04/15/2022
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29 Inspiring Examples of Behaviorally-Targeted Emails
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that...
04/15/2022
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Sly Google Recants: Search Giant Will No Longer Scan Email Content
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it...
04/15/2022
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Why Email Marketing Is a Missed Opportunity for Agencies
After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force...
04/11/2022
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How Your Reputation Affects Email Marketing and How to Improve It
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message...
04/11/2022
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From My Inbox: PSA on Triggered Email Campaigns for IBM Security and Others
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies...
04/11/2022
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