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5 Email Marketing Metrics to Watch Depending on Your Goals

5 Email Marketing Metrics to Watch Depending on Your Goals

Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to...

Retaining Customer Loyalty in the Digital Age - Power Retail

Retaining Customer Loyalty in the Digital Age - Power Retail

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer...

How To Set & Achieve Your Email Marketing Goals

How To Set & Achieve Your Email Marketing Goals

In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that...

What publishers need to know about Facebook's algorithm update

What publishers need to know about Facebook's algorithm update

Facebook recently announced it has once again changed its algorithm to make content from users’ friends and family more prominent in the news feed. As a result, content from...

Creating and Optimizing Animated GIFs for Email

Creating and Optimizing Animated GIFs for Email

An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email...

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your...

How to Create an Email Newsletter That Closes More Deals

How to Create an Email Newsletter That Closes More Deals

Sales teams spend a great deal of time pitching prospects, whether by email, phone, or in person. But they also know that when it comes to selling potential customers, they need...

Interactive email content: 5 ideas to get marketers started

Interactive email content: 5 ideas to get marketers started

Take this test: Go to your inbox and select the last 10 emails you received from your favorite brands. How many have you actually interacted with? And if you put them side by...

Data, too small a word for something so big

Data, too small a word for something so big

Her Majesty Queen Elizabeth II recently stated in her Queen’s Speech ahead of the new Parliament that, “A new law will ensure that the United Kingdom retains its world-class...

 Email Marketing Tips & News

Email Marketing Tips & News

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their...

5 Tactics to Create a Profitable Small Business

5 Tactics to Create a Profitable Small Business

You need your small business to bring in money reliably. But your customers are inconsistent and getting them in the door seems more like luck than science. How can you turn...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

As the hype machine behind AI roars on, one hospitality company that integrated Jetlore's AI-powered service with Salesforce CRM software is seeing higher email open rates and...