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5 Email Marketing Metrics to Watch Depending on Your Goals

5 Email Marketing Metrics to Watch Depending on Your Goals

Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to...

Retaining Customer Loyalty in the Digital Age - Power Retail

Retaining Customer Loyalty in the Digital Age - Power Retail

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer...

How To Set & Achieve Your Email Marketing Goals

How To Set & Achieve Your Email Marketing Goals

In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that...

Mailable Microsites- Countdown in Emails

Mailable Microsites- Countdown in Emails

Taking the Mailable Microsites series further, the Monks are back with yet another element that creates magic when integrated in an email- Countdown in Email. There’s a big...

What publishers need to know about Facebook's algorithm update

What publishers need to know about Facebook's algorithm update

Facebook recently announced it has once again changed its algorithm to make content from users’ friends and family more prominent in the news feed. As a result, content from...

Creating and Optimizing Animated GIFs for Email

Creating and Optimizing Animated GIFs for Email

An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email...

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your...

How to Create an Email Newsletter That Closes More Deals

How to Create an Email Newsletter That Closes More Deals

Sales teams spend a great deal of time pitching prospects, whether by email, phone, or in person. But they also know that when it comes to selling potential customers, they need...

Email Marketing Webinars | WhatCounts

Email Marketing Webinars | WhatCounts

Enjoy presentations and information from WhatCounts and our partners on demand! A Step-By-Step Walkthrough Of Our New Signup Form Builder July 26, 2017 A Step-by-Step Guide to...

Check Out the Curves on These Emails! - Email Marketing Rules

Check Out the Curves on These Emails! - Email Marketing Rules

Earlier this week I discussed 9 Ways to Get Subscribers to Scroll, one of which is to use S-curves. This design tactic takes advantage of saccades, the fact that the human eye...

Why So Many Email Marketers Are Worried About Spamhaus

Why So Many Email Marketers Are Worried About Spamhaus

There has been a lot of talk in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs”...

What is Email Marketing? (And How to Get Started)

What is Email Marketing? (And How to Get Started)

Your customers wake up every morning and check their email. Through the course of their day, they’ll spendan average of 6.3 hoursreading around88 emails. Shouldn’t your...