The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they
2024-04-30
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily
2024-04-30
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news
2024-04-30
When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging (fMRI) technology and traditional psychological research techniques, Lieberman's
2024-04-29
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for
2024-04-29
Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing your messaging toward. B2C marketers sell to everyday consumers, while B2B
2024-04-29
Do you want to use Google Analytics 4 (GA4) but are unsure how to start? Google Analytics 4 is the latest version of Google’s analytics platform. It has many changes, like a new reporting system and metrics. The way GA4 collects and processes data is also
2024-04-28
While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding. Like a business, you need to maintain your brand to show potential employers and associates the best
2024-04-28
Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform, and reach consumers in whichever way they prefer. With so many expectations around
2024-04-28
