Online advertising is something that no business can afford to ignore these days. Virtually every company – from small local organizations to large enterprises – has an online presence. The right digital marketing strategy is how you ensure that you’re actively creating the right image for your brand. The only problem is, it can be difficult to know where to get started. If you’ve looked into online advertising before, then you’ll know how many different types there are to choose from. You can get involved with paid advertising on the search engines, or work with email marketing to nurture people towards a sale. To help any business get started on the right track, we’ve put together this list of the 3 most crucial types of online advertising.
Social media marketing used to be a great option for business leaders that wanted to get one step ahead of the competition. Through channels like Facebook, Instagram, and Twitter, you can connect with your audience more consistently, sharing instant updates from your blog, running polls, and even launching engaging competitions. The great thing about staying active on social media, is that it gives your company a better opportunity to showcase its unique personality. Social platforms let your tone of voice shine through in a way that’s engaging and appealing, so you seem less like a faceless corporation.
The second kind of advertising that all organizations should be investing in is content. Ultimately, the more content you produce, the better off you’ll be. Whether you’re creating articles, podcasts, or videos, this is your chance to demonstrate your thought leadership, highlight your brand image, and attract more people to your company. With the right strategy, you can even enhance your SEO. Rather than just focusing on the broadest keywords to attract the most traffic, you can instead concentrate on specific terms that focus on the intent of your target audience. By looking at intent, you can ensure that you’re attracting the most valuable potential customers to your website – the ones that are most likely to convert. Over time, as you learn what kind of videos, podcasts, and blogs your audience responds to best, you can invest more of the right money in the correct strategies.
Email marketing is an essential component of any online advertising strategy, as it helps you to nurture the customers that aren’t ready to convert into paying clients. At the same time, it’s also an excellent way to keep existing customers coming back to your website so that they have a better chance of buying products again in the future. The key to successful email advertising is making sure that you provide your audience with value in exchange for their contact information. The more you share annoying messages that might come across as overly sales-focused or spammy, the more you’re likely to end up in the junk folder. Instead, make sure that you’re giving your audience what they want from your email efforts, from new updates about blog posts, to discount codes.