There has been a lot of talkÂ in Deliverability that has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of â€ślist bombsâ€ť (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didnâ€™t have any confirmation capabilities.
Those addresses were then added to the lists of those sites. The â€śhackedâ€ť senders are now potentially on the radar of Spamhaus, which led to lots and lots of listings, which consequently led to misery for the senders themselves.
Weâ€™re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. A listing from Spamhaus can basically shut down an email program, because so many ISPâ€™s use the Spamhaus listing as their blacklisting of choice.
Make no mistake about it, getting listed by Spamhaus will ruin your day, and probably cost you some money. A Spamhaus listing is a devastating thing for some marketers, as the listing exposes the weaknesses in their program, and they find out about the ongoing danger.
There is an easy answer to this potential issue. If you use confirmed opt-in, you will NEVER have to worry about Spamhaus, or probably any other blacklisting again. Thatâ€™s right, if you use confirmed opt-in, you are not going to be listed on Spamhausâ€¦ ever. For some of you reading this who have never been on this list, you donâ€™t realize how life changing one of these listings can be, you donâ€™t understand the fuss. You wonâ€™t feel that way after the listing.
I know (and have heard) all of the arguments of why you canâ€™t do confirmed opt-in. Iâ€™d like to go through these individual reasons, and talk about why if they arenâ€™t already invalid, they will be soon.
These are the most common excuses we get when we talk confirmed opt-in. The truth is that, these are all outdated excuses, and they just donâ€™t hold up anymore. Change now, or your strategy may be changed by someone else in a way that you probably wonâ€™t be comfortable with.
Itâ€™s time to move to confirmed opt-in. The excuses are just that, excuses. You build a better list, improve your deliverability, can provide partners with real value, and have engaged customers. When you send a mailing, people will receive it. Donâ€™t take the easy route. Forget about Spamhaus now by doing the right thing.
One other right thing you can do is downloadÂ Email Deliverability: Guide for Modern Marketers toÂ find out how to achieve email deliverability that really delivers.Â