The Last Word on June 2017 - Email Marketing Rules

The Last Word on June 2017 - Email Marketing Rules

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Why Mark Zuckerberg Was Wrong About Email (Inc.)

Growth in Digital Users in US (The Next 10,000 Hours)

How the top 100 US e-retailers are using welcome emails (and what marketers can learn) (ClickZ)

Government Responds to CMA with Suspension of CASL Private Right of Action (Canadian Marketing Association)

The Art of Emotional Honesty in Email Marketing (IBM)

B2C Marketing: How Airstream used lifestyle content to nurture top-of-the-funnel customers (MarketinSherpa)

Fear Of Advertising: Consumers Dislike Online Ads, But They Value Email (MediaPost)

12 Things All Marketers Can Learn from a Leader’s 40-Year Marketing Career (Salesforce)

In the AI Age, “Being Smart” Will Mean Something Completely Different (Harvard Business Review)

A brief history of email service provider mergers and acquisitions (Medium)

Jetsetter, 6/30 — 10 Reasons Why We Love the U.S.A Ninety Nine Restaurants, 6/28 — Honoring Active Duty Military & Veterans This Independence Day Morton’s, 6/28 — Celebrate this 4th of July with our 3-course menu for $40 Moosejaw, 6/30 — Can you cook a hot dog on a sparkler? | Up to 30% off our favorite brands Wayfair, 6/2 — Weber grills and more, just in time for BBQ season Costco, 6/14 — Be Ready for Summer! Playsets, Water Sports, Floats & More! Clinique, 6/3 — This SPF doubles as makeup primer. FREE minis with purchase. Horchow, 6/4 — 3 steps to the perfect staycation ToysRUs & BabiesRUs, 6/4 — CANNONBALLLL into the Awe—summer Sale! American Red Cross, 6/14 — Water safety quiz: Are you ready for summer? Etsy, 6/8 — Channel your inner mermaid Ann Taylor, 6/22 — Pool, Palm Tree & THIS Sale ModCloth, 6/7 — To do: watch the clouds go by. J.Crew, 6/22 — Summer Style Hacks: expert packing tips & free expedited shipping Jetsetter, 6/28 — Top 10 Destinations of the Week Neiman Marcus, 6/17 — Hot list: 7 summer essentials Lululemon, 6/27 — Air-Conditioning Included Boston Market, 6/8 — 6/8 is National BFF Day! Epicurious, 6/14 — The 100 Greatest Cooks in America Scotts, 6/1 — Meet Blossom – The Smart Watering Controller Blue Nile, 6/15 — Introducing 360° Ring Videos ModCloth, 6/1 — This way to your dream closet… ModCloth, 6/3 — ‘Quirk’ Hard, Play Harder Victoria’s Secret, 6/28 — Party in the back Pier 1 Imports, 6/3 — June 3 only = 3X points + 3X sweepstakes entries. ThinkGeek, 6/9 — Get our monthly box full of [redacted], [redacted] and [redacted]! Lego, 6/8 — Batsignal alert! Unexpected entities approaching. Olive Garden, 6/8 — Because best friends breadstick together. ThinkGeek, 6/7 — Two guys walk into a bar, the third one ducks. (hey-o!) Ann Taylor, 6/27 — 5,000 Dresses Donated. ASPCA, 6/4 — Wild Horses on Trump’s Chopping Block Threadless, 6/15 — Support the ACLU with Andy J. Pizza Gilt, 6/19 — One Love: Get Our Exclusive LGBTQ Pride T-Shirt Benefiting The Trevor Project Victoria’s Secret, 6/22 — You voted & the results are in… Carnival Cruise Line, 6/14 — You Spoke, We Listened. Check Out Your #CARNIVALFOOD Snapshot Sony Electronics, 6/22 — Don’t Forget to Share Your Sony Story: You Could Win a Camera

The Fate of Yahoo Mail: Will Verizon Shut It Down?

Would You Describe Email Marketing as ‘Failure-Friendly’?

LiveIntent’s Everything Email Podcast: The 6 Stages of the Subscriber Lifecycle and More

What People Are Saying about the 3rd Edition of ‘Email Marketing Rules’

The 3rd Edition of ‘Email Marketing Rules’ Is Now Available!

The Last Word on May 2017