You’ve taken the plunge andcreated a website for your business.
Maybe you’re even getting somegood trafficeach time you release a new blog article or website page.
How many of these website visits are translating into real business?
The reality is, most people won’t be ready to buy from your business after just one or two visits. Your website visitors need time to get to know your business, products, and services — to decide if they’d like to spend money with you.
That’s where email marketing comes in.Email marketingallows you to stay in touch with your website visitors on a regular basis and nurture your leads toward the sale.
Let’s look at how you can add email marketing to your website strategy todrive sales:
Rather than using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts, look into using a professionalemail marketing service.
An email marketing service ensures your message gets delivered, looks great on any screen size, and is trackable, so you can see who is most engaged with you.
Want to give email marketing a try? Sign up for a free 60 day trial of Constant Contact here.
Once you’ve signed up for an email marketing service, it’s time to startgrowing your list. Your website is one of the best channels to entice new subscribers to opt in to your list. You just need to entice them with avisible,convenient, andcompellingsign-up experience.
Here are some tips to keep in mind:
Their sign-up form pops up a few seconds after visitors are on their site. Visitors can easily sign up with just an email address. Best of all, their form highlights the benefits of being a subscriber — including exclusive sales, recipes, and events.
Has this ever happened to you? You sign up for an email list, and then…nothing. By the time you get a first email from the business, you’ve practically forgotten about them.
Don’t let your business fall into this trap! Follow up with awinning Welcome Emailthat delivers on your promise and reaches your new subscribers when they are highly engaged with you.
According to a recent Epsilon study, Welcome Emails receive the highest open rates (60 percent to 70 percent) compared to every other type of marketing email. Set up a Welcome Email to automatically go out on your behalf and start your new relationship on the right foot.
Door County Coffee & Tea Co. sends a friendly Welcome Email that includes a recipe made with their whole bean coffee.
Not only do they make a positive impression on new subscribers, they’re also driving repeat website visits, and sharing an effective way to use their product.
With66 percentof online consumers reporting they have made a purchase as a result of an email marketing message, it’s time to get serious about adding email marketing to your website strategy.
Put this three-step strategy into action to connect with your website visitors and drive them towards a sale.
Ready to give email marketing a try? Test drive a Constant Contact email marketing account free for 60 days.