Campaign Monitor acquires Tagga to democratize behavioral data for B2Cs

Campaign Monitor acquires Tagga to democratize behavioral data for B2Cs

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in a simple way – to make powerful technology accessible to marketing teams of any size, without armies of analysts or developers.For more than ten years we’ve focused on delivering easy to use email marketing and automation to millions of marketers, and along the way, we are always exploring new opportunities to improve how businesses engage with their customers.

That’s why, today, we are extremely excited to announce that we’re bringing Tagga into the Campaign Monitor family. Combining the power of Tagga’s market-leading customer data platform with Campaign Monitor will allow us to seamlessly capture and organize customer behavior across every touchpoint into a unified profile to fuel the advanced segmentation, personalization, and automated engagement that growing brands crave.

With Tagga we will be able to give brands unprecedented access to behavioral customer data and empower their teams to automatically engage with consumers in a way that drives swift and massive returns for the business.

Combining behavioral data, such as recent browsing activity, social engagement, and purchase history, into a single profile will provide a much deeper understanding of who your customers are, what they care about, and how to send content that keeps them coming back.

With access to significantly more data, brands will be able to completely revamp the way they think about segmenting their audience – going far beyond basic demographics and preferences. This new level of depth will allow marketing teams to tap into rich engagement data and uplevel their targeting techniques to send far more compelling content based on a customer’s recent behavior, the frequency of engagement and other inferred interests.

Translating customer data into detailed segments will help growing brands create a strategy that is incredibly personalized. This gives marketing teams everything they need to automate the delivery of hyper-targeted messages to drive big-time sales for their company.

Understanding how email affects conversions has always been a difficult nut to crack. With a single view into all of that data, brands will finally be able to track how each subscriber converts after they click through the email.

We’re incredibly excited about this new addition to the Campaign Monitor family. To learn more about Tagga, sign up for updates on our upcoming beta program.