Timing, tone and targeting: top tips for email marketing
More than 330bn emails are sent worldwide every day – yet the vast majority go unread and many end up in spam folders. So how do you create emails for your company that...
06/04/2023
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[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More
Trust and Data Privacy are More Connected than Ever. What are You Doing to Enhance Them? By April Paige, AtData, for Only Influencers Email marketers are the vanguard for...
05/30/2023
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You Ask, I Answer: How to Handle SEO Backlinks With Low Authority? - Christopher S. Penn - Marketing Data Science Keynote Speaker
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them...
05/30/2023
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The Evolution Of Martech Tools - Past, Present and Future
According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or...
05/27/2023
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Conversions, KPIs, Measuring Success, and Optimization
Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and...
05/26/2023
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How to Create an Effective Landing Page
A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a...
05/26/2023
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How Brands Go Wrong With Digital Marketing Metrics
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they...
05/26/2023
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Black Friday Email Marketing Services and Strategy
FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s...
05/26/2023
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6 Tips For Maintaining Email Deliverability During the 2022 Holiday…
The winter holiday season is rapidly approaching and that means email senders in countries around the world are gearing up for some of their biggest promotional events of the...
05/16/2023
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6 email metrics to help reach marketing goals and make business decisions
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just...
05/15/2023
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Why we care about B2C marketing: A guide for marketers
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must...
04/28/2023
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10 Email Marketing Predictions from the Experts - Litmus
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022(and we hope you did, too!) In the spirit of keeping the...
04/20/2023
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