Articles about email marketing


How Retail Marketers Can Drive Innovation with Email Marketing

Last updated: 07/19/2019

The retail industry has entered a phase of transformation. It began slowly about a decade ago, with Linens & Things closing in 2008, Circuit City in 2009, Blockbuster in 2010,...

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How To Design Your Email Marketing Campaign

Last updated: 07/18/2019

Email marketing is amazing. In 2017,54% of the entire planet had an email address. That means there are more people with an email address than there are people who have a...

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How Integrating CRM with Email Marketing can benefit your marketing campaign

Last updated: 07/16/2019

A Customer Relationship Management (CRM) system is at the heart of every marketing strategy. It helps you keep track of customer information, sales history, and product...

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SEO Marketing Explained: The Basics for Small Businesses

Last updated: 07/15/2019

Small businesses face many challenges with their digital marketing. They generally have smaller budgets, fewer resources, and weaker brand recognition. One of the best ways...

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How Local Businesses Can Leverage Email Marketing

Last updated: 07/14/2019

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective...

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Are You an Empowered Marketer? Here's How You Can Be.

Last updated: 07/14/2019

What does it mean to be an empowered marketer? Let's start with the definition of empowerment. The Oxford English Dictionary tells us it is "The process of becoming stronger...

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5 Reasons to use an email marketing agency

Last updated: 07/13/2019

Working with an email marketing agency is much more than asking someone to just design you a new email. We can take everything from design, HTML build, social assets and...

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Leveraging data and insight to create effective email campaigns

Last updated: 07/11/2019

When it comes to email marketing, many involved in the creation of fresh, engaging and original content will be familiar with the challenges of constantly coming up with new...

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How Yahoo’s Image Caching Will Impact Your Email Marketing Metrics | Return Path

Last updated: 07/11/2019

Return Path has noticed that Yahoo Mail is in the process of deploying image proxy servers which will have an impact on your open rates and the ability to glean additional...

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Effective Email Campaigns Using Data and Insights | Modern Retail

Last updated: 07/08/2019

For retailers of all sizes, email marketing can be an incredibly powerful tool. But for independents with time-poor teams, constantly coming up with fresh, engaging and original...

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