Articles about email marketing


Innovate Your Mindset to Reimagine Your Marketing - Holistic Email Marketing

Last updated: 09/16/2019

Last month’s opportunity to deliver the opening keynote address at the fourth annual Email Innovation Summit helped me bring together many of the principles that have guided me...

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How to Use Social Proof to Increase Sales

Last updated: 09/14/2019

Every step along the customer journey should have an element that influences a shopper toward a purchase, whether that’s a beautiful product image or enticing discount. And once...

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4 Email Blast Mistakes and How to Avoid Them | SendGrid

Last updated: 09/11/2019

The human touch is both a blessing and a curse for an email marketer. On the one hand, creating and sending email marketing campaigns (aka email blasts) can be effective at...

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6 Tips To Improve B2B Email Marketing Response Rates

Last updated: 09/08/2019

Email will always be one of the most cost-effective methods of B2B marketing. Everyone knows this however, so your potential clients are inundated with email marketing on a...

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Setting the Stage for a Successful Email Marketing Automation Campaign

Last updated: 09/06/2019

Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have it triggered automatically based on an action, a...

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Using Marketing Automation to Improve the Customer Journey

Last updated: 08/27/2019

Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer investors and anything else...

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How to Create a Successful Content Marketing Funnel for Your Business

Last updated: 08/27/2019

When you hear the word content, what comes to mind? Do you think about blog posts, listicles, and guides on your website? If so, you’re not wrong. However, there is more to...

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6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers

Last updated: 08/26/2019

Digital marketing has completely changed the face of business. Most of the transactions that people make today are online. The first currency people use is time. The second one...

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Best Practices and Tips for Emailing a Recruiter in 2019

Last updated: 08/23/2019

As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work...

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4 Email Marketing Mistakes You Need to Avoid

Last updated: 08/23/2019

Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them...

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