Bridging the Online-Offline Personalization Gap - Multichannel Merchant

Bridging the Online-Offline Personalization Gap - Multichannel Merchant

Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor...

10 Tips for Wildly Successful Travel & Hospitality Email Marketing Campaigns

10 Tips for Wildly Successful Travel & Hospitality Email Marketing Campaigns

As travelers crisscross the globe, they’re spending money on flights, accommodations, food, and activities. In 2016, 1.2 billion people traveled internationally and spent $1.5...

9 key stats about the current state of marketing

9 key stats about the current state of marketing

9 key stats about the current state of marketing June 21, 2017 McKenzie Gregory Share this Article   Free download: 9 slides you can use in your next presentation In our  2017...

12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career

12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital...

How to Increase Open Rates to 60% with the Artificial Intelligence system – SendPulse’s Clever Decision | Sendpulse

How to Increase Open Rates to 60% with the Artificial Intelligence system – SendPulse’s Clever Decision | Sendpulse

Professional marketers probably know that stably high open rates demand a lot of effort and creativity. The strategy to improve open rates usually includes individual content...

How to choose the right email marketing tool for your agency

How to choose the right email marketing tool for your agency

Twitter Facebook LinkedIn With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every one your clients. But a...

Want to Increase Blog Traffic? Some Fab Tips for Success

Want to Increase Blog Traffic? Some Fab Tips for Success

I am going to share the biggest and best secret about blogging and how to increase your traffic. Are you listening? Lean in really close and I will whisper it to you: create...

7 things everyone forgets to ask their email marketing vendor

7 things everyone forgets to ask their email marketing vendor

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles,...

Set Account Defaults

Set Account Defaults

Your account uses important data settings to manage things like your time zone, currency, company information, notifications, and more. Your default information affects what you...

Why You Need to be A/B Testing Your Email Campaigns

Why You Need to be A/B Testing Your Email Campaigns

The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What...

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

The Salesforce Tower on New York's Sixth Avenue is admittedly still known to many New Yorkers as the MetLife building, because that was the branding for a number of years. But...

5 of the best landing page designs I've seen (and why) - The Email Marketing Blog

5 of the best landing page designs I've seen (and why) - The Email Marketing Blog

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate...