How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms,social media’s midlife crisis, growingconsumer distrust in brand...

How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms,social media’s midlife crisis, growingconsumer distrust in brand...

4 Email Marketing Integration Tactics

4 Email Marketing Integration Tactics

Email marketing remains one of the key communication tools for business.Eighty-two percentof companies todaytake advantage of email marketing. The ability to segment lists, and...

Reclaiming Billboards to Promote Public Art | MailChimp Email Marketing Blog

Reclaiming Billboards to Promote Public Art | MailChimp Email Marketing Blog

We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp...

News Round-Up: Email Personalization, Explosive Growth, and Putting the Spark Back in Your Campaigns

News Round-Up: Email Personalization, Explosive Growth, and Putting the Spark Back in Your Campaigns

Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be...

Awesome Ways to Grow Your Email List with Facebook and Snapchat

Awesome Ways to Grow Your Email List with Facebook and Snapchat

Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than...

Not All Multi-Channel Communication is Created Equal

Not All Multi-Channel Communication is Created Equal

On the market right now there are 11 times more organizations using marketing automation than there were in 2011. Currently, 42 percent of companies have adopted marketing...

Tips for Writing Great Automated Call Scripts

Tips for Writing Great Automated Call Scripts

In the age of email marketing and social media awareness, it can be easy to forget about the power of voice broadcasting. After all, even though it is an immediate form of...

Love Your NPO: Invest in Marketing Automation - iContact

Love Your NPO: Invest in Marketing Automation - iContact

Marketing automation can be a loaded term, and it often means different things to different people. In reality, marketing automation is a simple idea that can be executed in a...

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using?

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using?

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using? Share: When I say, " I'm an email marketer ," how does that make you feel? Chances are high that you cringe, as...

Our absolute favorite GIFs in email

Our absolute favorite GIFs in email

Our absolute favorite GIFs in email April 12, 2017 McKenzie Gregory Share this Article Ok, ok… our team might have a bit of a GIF problem.    Between the sheer amount we share...

Web Fonts in Email

Web Fonts in Email

Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web   font in an email campaign, which we eventually got working, so I...