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Beyond Sales: The Different Types of Conversions

Beyond Sales: The Different Types of Conversions

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to...

3 ways to add user-generated content to triggered email campaigns - The Email Marketing Blog

3 ways to add user-generated content to triggered email campaigns - The Email Marketing Blog

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding...

4 Email Marketing Integration Tactics

4 Email Marketing Integration Tactics

Email marketing remains one of the key communication tools for business.Eighty-two percentof companies todaytake advantage of email marketing. The ability to segment lists, and...

Reclaiming Billboards to Promote Public Art | MailChimp Email Marketing Blog

Reclaiming Billboards to Promote Public Art | MailChimp Email Marketing Blog

We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp...

News Round-Up: Email Personalization, Explosive Growth, and Putting the Spark Back in Your Campaigns

News Round-Up: Email Personalization, Explosive Growth, and Putting the Spark Back in Your Campaigns

Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be...

Awesome Ways to Grow Your Email List with Facebook and Snapchat

Awesome Ways to Grow Your Email List with Facebook and Snapchat

Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than...

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using?

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using?

CTR vs. CTOR: Which Email Marketing Metric Should You Be Using? Share: When I say, " I'm an email marketer ," how does that make you feel? Chances are high that you cringe, as...

Our absolute favorite GIFs in email

Our absolute favorite GIFs in email

Our absolute favorite GIFs in email April 12, 2017 McKenzie Gregory Share this Article Ok, ok… our team might have a bit of a GIF problem.    Between the sheer amount we share...

Web Fonts in Email

Web Fonts in Email

Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web   font in an email campaign, which we eventually got working, so I...

The difference between B2B and B2C email marketing

The difference between B2B and B2C email marketing

As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make...

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the...

10 Email Marketing Myths Which Are Pushing Your ROI Down

10 Email Marketing Myths Which Are Pushing Your ROI Down

Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails...