Articles about email marketing


Are Your Subscribers Hooked On Your Marketing Program?

Last updated: 05/25/2019

Triggers: Triggers to take action can either be external or internal. External triggers are the stuff of direct marketing: emails, push notifications, SMS messages, etc. By...

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How to Use GIFs with Email Marketing

Last updated: 05/25/2019

Perhaps you’ve noticed amazing email campaigns that have graphics featuring a lot of movement. Would you like to do the same in your in your next email send? Creating moving...

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More Great Ways to Grow and Improve Your List

Last updated: 05/24/2019

Don’t Let Contacts Rot Away in Your FreshBooks Account You likely have collected email addresses from customer or vendors in your accounting program. Don’t let the relationship...

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Email Marketing: 5 Content Tips To Stand Out In The Inbox

Last updated: 05/24/2019

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their...

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Your guide to effective email marketing in higher education

Last updated: 05/23/2019

Effective email marketing for colleges and universities is becoming an increasingly hot topic as the state of higher ed evolves, along with its ever-changing student base. The...

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Email Marketing Predictions by Experts for 2018

Last updated: 05/23/2019

While 2017 was a splendid year for the Email Marketing industry, 2018 is expected to be nothing less trendy. With interactivity, smart personalization, machine learning, and...

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How Email Marketing Helps Mobile App Startups

Last updated: 05/23/2019

If you think that email marketing is a beaten and outdated method that has lost its relevance years ago, you should reconsider your point of view. There must be a reason why...

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How to Improve eCommerce Email Open Rates

Last updated: 05/22/2019

How to Improve eCommerce Email Open Rates Published Yesterday under Open Rates You can create the perfect eCommerce email with enticing copy, spectacular images, and a...

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What metrics really matter in email marketing?

Last updated: 05/22/2019

I realize that answer isn't a particularly satisfying one, especially when we all want magic bullet solutions to our marketing problems. But while it's easy to single out...

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It's 2018 and email marketing is still king—long live the king. - ViralSweep

Last updated: 05/20/2019

Here we’ll share some of our marketing principles for small and medium-sized brands trying to grow their business in 2018. Objectively,things are going great for us as a...

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