Articles about email marketing

8 Email Deliverability Tips To Help You Get to the Inbox in 2020

Last updated: 01/21/2020

Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly the goal when it comes to email marketing, making...

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Will 5G Change Email Marketing in 2020?

Last updated: 01/19/2020

It's worth remembering when reading this article that the smartphone is already the number one device for accessing online services globally. Even in mature markets like the...

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8 Ways to Optimize Your Email Marketing Automation

Last updated: 01/17/2020

Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing...

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5 ways to upskill your team in 2020 | Smart Insights

Last updated: 01/11/2020

Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best...

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24 B2B Lead Generation Strategies to Implement in 2020 | Marketing Insider Group

Last updated: 01/10/2020

The beginning of the final quarter of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host...

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How to use predictive analytics to power up your email marketing | Smart Insights

Last updated: 01/09/2020

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days - particularly for e-commerce businesses. The reason...

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Email Marketing: Do You Know Your ABC's?

Last updated: 01/05/2020

We’ve outlined the ABCs of email marketing below to help you get the most of your next campaign.   A is for alt text, which you use to identify images in HTML messages....

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10 Marketing Trends You Need to Know for 2020

Last updated: 01/04/2020

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already...

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Essential Web Design Stats for 2020 [New Research]

Last updated: 01/03/2020

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques,...

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Why Your Marketing Needs to be Data-Driven

Last updated: 12/29/2019

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at...

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