Articles about email marketing


Talking Domain Reputation And What Email Marketers Need To Know

Last updated: 03/21/2019

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your...

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Education as a Marketing Strategy: 8 Brands Doing Online Classes & More

Last updated: 03/21/2019

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this...

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How to Prioritise your Customer: The Ins and Outs of Being Customer-Centric - Holistic Email Marketing

Last updated: 03/20/2019

How to Prioritise your Customer: The Ins and Outs of Being Customer-Centric By Brittany Rudkin   At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had...

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How Your Content Affects Your Email Deliverability

Last updated: 03/20/2019

When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that started from the time they...

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Marketing Automation for B2C vs B2B - What's the difference?

Last updated: 03/20/2019

Why B2C and B2B need different marketing automation tools Introduction Marketing automation is an incredibly powerful way to engage customers but marketing automation has a...

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10 Essential Event Email Design Tips to Drive Registration

Last updated: 03/19/2019

Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or to simply open...

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Outstanding Email Marketing Examples - Email Marketing Rules

Last updated: 03/19/2019

To demonstrate the concepts, tactics, and strategies discussed in the 3rd Edition of Email Marketing Rules, I’ve pulled together Outstanding Email Marketing Examples of… Use...

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Email Personalization Mistakes to Avoid

Last updated: 03/18/2019

You might have come across some (or all) of the following in your emails: The good thing here is that these brands are using personalization! But the worst thing is, they are...

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What Email Marketers Need To Know About the Changes To Verizon Email Addresses

Last updated: 03/18/2019

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new...

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The 8 Best Ways to Craft the Perfect Tweet - iContact

Last updated: 03/18/2019

Having a presence on Twitter is vital if you want to strengthen your personal brand. But mastering the 140-character limit and keeping afloat in a seemingly endless stream of...

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