Images Powered by Shutterstock
Retailers balance holiday promotions with a budget-conscious consumer

Retailers balance holiday promotions with a budget-conscious consumer

In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...

Ecommerce Personalization: Benefits + How to Start

Ecommerce Personalization: Benefits + How to Start

In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...

The Shopper Speaks: Twists in online gifting tactics

The Shopper Speaks: Twists in online gifting tactics

So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital...

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring...

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended...

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for...

How retailers are reshaping the advertising industry

How retailers are reshaping the advertising industry

Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high...

WEB 3.0 & METAVERSE Trends & Networking

WEB 3.0 & METAVERSE Trends & Networking

HUBREVIEW 2022 100% RELOAD Dans un monde où l’incertitude est la règle, les défis des organisations et de leurs décideurs sont nombreux à relever. Qu’ils soient stratégiques,...

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them...

A Practical Guide To Multi-Touch Attribution

A Practical Guide To Multi-Touch Attribution

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch...

State of the SERPs: An Ecommerce Industry Report

State of the SERPs: An Ecommerce Industry Report

An Ecommerce Industry Report By  Mitul Gandhi , Chief Architect & Co-Founder of seoClarity QUICK NAVIGATION Google Dedicates Significant SERP Real Estate to Product Search...