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Council Post: How Is Psychology Applied In Advertising And Marketing?

Council Post: How Is Psychology Applied In Advertising And Marketing?

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the...

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will...

Security Solutions for Manufacturing Businesses

Security Solutions for Manufacturing Businesses

Securing digital transformation in manufacturing Digital transformation is changing the way organizations address cyber risk Manufacturing is undergoing a digital industrial...

Meta Myths – Stratechery by Ben Thompson

Meta Myths – Stratechery by Ben Thompson

Author by Ben Thompson What happened to Meta last week — and my response to it — expressed in meme-form: In 2018, the market was panicking about Facebook’s slowing revenue and...

A Bigger and Better Shopify Audiences, Now Available with Google

A Bigger and Better Shopify Audiences, Now Available with Google

In today's market, we know customer acquisition is one of your biggest pain points. Competition is fierce, advertising costs are rising, and ad attribution has become even more...

Google Ads turns 22: A look back at the biggest changes and advances in search

Google Ads turns 22: A look back at the biggest changes and advances in search

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum...

The Best Way To Communicate With And Convert Your Website Visitors

The Best Way To Communicate With And Convert Your Website Visitors

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kama, brought to you by the HubSpot...

Checklist for Building a Successful E-commerce Website

Checklist for Building a Successful E-commerce Website

With over two-thirds of the world’s population being Internet users, it has become imperative that E-commerce continues its steady rise in popularity. The internet offers a...

The Communication Secrets Of The World’s Greatest Salesman

The Communication Secrets Of The World’s Greatest Salesman

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kame, brought to you by the HubSpot...

The Shopper Speaks: The web takes the lead on ho ho ho

The Shopper Speaks: The web takes the lead on ho ho ho

When it came to the holidays this year, I was surprised at how aggressive retailers seem to be online. Perhaps Amazon.com Inc. pushed the envelope with its Early Access sale and...

The Unexpected Solution to the Acquisition Problem by Ecommerce Playbook: Numbers, Struggles & Growth

The Unexpected Solution to the Acquisition Problem by Ecommerce Playbook: Numbers, Struggles & Growth

The Unexpected Solution to the Acquisition Problem How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem,...

13 essential SEO skills you need to succeed

13 essential SEO skills you need to succeed

Search Engine Land » SEO » 13 essential SEO skills you need to succeed 13 essential SEO skills you need to succeed Critical thinking. Problem-solving. Persistence. These are...