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Retirement Savings: When and how to start?  - Due

Retirement Savings: When and how to start?  - Due

“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family...

Writing Tips From a College Professor — Kaleigh Moore: Freelance content writer for eCommerce & SaaS companies

Writing Tips From a College Professor — Kaleigh Moore: Freelance content writer for eCommerce & SaaS companies

No lead magnet to promote. Just...knowledge. Allow me to introduce you to Professor Laura Bandy . Laura is currently a member of the English faculty at Spoon River College where...

Chain Store Age

Chain Store Age

Image Restaurants benefitted from increased spending in February as consumers focused on experiences. U.S. retail sales (excluding automotive) were up 6.9% year-over-year in...

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption

Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption by Taylor Holiday For over a decade, I’ve launched, led, and lived within multiple...

Device-specific PPC: Why it still matters today

Device-specific PPC: Why it still matters today

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...

Commerce is launched but your product information is a mess. Now what?

Commerce is launched but your product information is a mess. Now what?

If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...

Retailers balance holiday promotions with a budget-conscious consumer

Retailers balance holiday promotions with a budget-conscious consumer

In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...

Ecommerce Personalization: Benefits + How to Start

Ecommerce Personalization: Benefits + How to Start

In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...

The Shopper Speaks: Twists in online gifting tactics

The Shopper Speaks: Twists in online gifting tactics

So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital...

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Track and Monitor Your Holiday Performance with Powerful Tools from Shopify Analytics

Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring...

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy - Retail TouchPoints

The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended...

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

How to Create a Year-Round Marketing Strategy for Seasonal Products - Retail TouchPoints

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for...