Engage Consumers From Click to Brick
Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid...
05/18/2023
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As Publishers Ditch Open Auctions, Advertisers Must Follow
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...
04/20/2023
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Farewell from Protocol
Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...
04/19/2023
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In-Game Advertising Underused Due To Misperceptions: IAB
Although 215 million Americans, or nearly two out of three, play video games and video games trail only TV and social media in terms of consumer time-spent per week, according...
04/18/2023
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A Gen Z Mystery: My Instagram Posts Keep Showing Up on Facebook!
Kalley Huang reports on youth and technology, and Sheera Frenkel reports on social networking, both from San Francisco. March 6, 2023Updated 11:15 a.m. ET More than a decade...
04/15/2023
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Evolving Adobe’s Values and Culture | Adobe Blog
Adobe Chairman and CEO Shantanu Narayen shared the following memo with Adobe employees globally. The memo has been edited to remove links to internal documents. Adobe was...
04/15/2023
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New thing to be outraged over dropped
In February, the online folie à deux that is Twitter and TikTok latched on to the concept of “thrift shops” and basically tore themselves apart about it incessantly. By the time...
04/15/2023
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International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week
This year’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality will explore the impact of the digital gender gap on widening economic and...
04/13/2023
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Inside the cost of social fragmentation
This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → We’re three months into the...
04/11/2023
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Social media policies are failing journalists
On the one hand, journalists rely on social media for so many helpful aspects of their jobs. To name just a few: to connect with potential sources, to interact with audiences,...
04/10/2023
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Hate in the Headlines: Journalism & the Challenge of Extremism
Hate in the Headlines: Journalism & the Challenge of Extremism Hate in the Headlines: Journalism & the Challenge of Extremism Photo Credit: Tyler Merbler, TapTheForwardAssist,...
03/06/2023
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MoMA Installation Marks Breakthrough for AI Art | NVIDIA Blog
With a presentation making its debut this week at The Museum of Modern Art in New York City — perhaps the world’s premier institution devoted to modern and contemporary art —...
03/01/2023
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