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United and Pepsi Affairs Force Brands to Respect Social Media

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests...

Social Media In Insurance Marketing Today

Social Media In Insurance Marketing Today

Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many consumers...

THe Difference Between Digital Marketing and Social Media Marketing - JOSIC

THe Difference Between Digital Marketing and Social Media Marketing - JOSIC

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand....

4 Ways to Target Digital Marketing for Start-Ups

4 Ways to Target Digital Marketing for Start-Ups

When you are in the process of starting a brand new business, one of the most difficult hurdles you will face is getting the word out there about your exciting new venture....

Email shines even brighter with Gmail and Google Wallet

Email shines even brighter with Gmail and Google Wallet

Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money...

Digital Marketing For Advertising Colleges & Universities

Digital Marketing For Advertising Colleges & Universities

Startup Quotes Digital Marketing For Advertising Colleges & Universities The education sector is not without the influence of digital marketing. Parents and students both expect...

In Argentina, an iPhone Costs 150% More than It Does in the US - eMarketer

In Argentina, an iPhone Costs 150% More than It Does in the US - eMarketer

The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade...

The Ultimate Guide to Digital Marketing: How to Build a Comprehensive Digital Strategy

The Ultimate Guide to Digital Marketing: How to Build a Comprehensive Digital Strategy

In short: Your digital marketing strategy is the arrangement of activities that will help you accomplish your goal(s) utilizing web based marketing. The expression "strategy"...

Top Tips for Mobile Digital Marketing from Next10x

Top Tips for Mobile Digital Marketing from Next10x

The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital...

3 Digital Marketing Problems You Don't Know You Have

3 Digital Marketing Problems You Don't Know You Have

There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything...

How to boost your digital marketing with PR

How to boost your digital marketing with PR

It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different...

Planning an Effective Digital Marketing Strategy | SEJ

Planning an Effective Digital Marketing Strategy | SEJ

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even...