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Publish or Perish: The New Digital Marketing Mantra

Publish or Perish: The New Digital Marketing Mantra

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s...

U.S. Digital Ad Market to Grow 16% This Year, Led by Facebook and Google

U.S. Digital Ad Market to Grow 16% This Year, Led by Facebook and Google

Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of...

Marketing in China: How Brands Close Sales with Virtual Reality - eMarketer

Marketing in China: How Brands Close Sales with Virtual Reality - eMarketer

Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR...

Top Email Design Trends for Digital Marketing Success

Top Email Design Trends for Digital Marketing Success

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s...

How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days

How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a...

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: ...

My 8 Favorite Tools for Driving Business Growth

My 8 Favorite Tools for Driving Business Growth

Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks...

Here’s Why Email Send Times Matter a Lot

Here’s Why Email Send Times Matter a Lot

Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the...

The Hot Mess Dumpster Fire That Is Corporate Content

The Hot Mess Dumpster Fire That Is Corporate Content

How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re done, aren’t you?. Are there any brands on your list? Stop for just...

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

How to set up a Social Media Command Center - Schaefer Marketing Solutions: We Help Businesses {grow}

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center...

HGS Identifies Top 10 CX Trends In Customer Support for 2017

HGS Identifies Top 10 CX Trends In Customer Support for 2017

CHICAGO, March 1, 2017 /PRNewswire/ -- In 2016, the customer management services industry saw the rapid growth of game-changing technologies fuelling digital transformation...

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Digital marketing is considered the bloodline for most of the modern day organisations that have a high dependency on information technology. The main reason for the popularity...