Articles about digital marketing


The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

Last updated: 06/13/2020

You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the...

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Top Digital Marketing Trends Brands Need to Know in 2020

Last updated: 06/13/2020

It may be a new year and a new decade, but the evolving challenges and goals for marketers in 2020 look a lot like the ones they were met with in 2019. Although the technology...

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The 10 Social Media Metrics You Can't Afford to Forget

Last updated: 06/12/2020

The more data we collect about our marketing activities, the more doors can open to lead us to further success.  Publishing articles, sending messages, and posting on social...

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What Is the Best Word Count for SEO?

Last updated: 06/11/2020

“How many words do I need to write?” It’s a question I often hear when talking to clients about needing copy to enhance their pages. The purpose of the copy, the detail it...

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Digital Marketing Tips to Increase Customer Loyalty During a Recession

Last updated: 06/10/2020

How can you make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How can you gain the target audience's trust? How to...

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7 Biggest Digital Marketing Mistakes You Can Easily Avoid

Last updated: 06/10/2020

It has completely changed the scenario of traditional marketing, which usually takes more time to approach the audience. People are more engaging with digital marketing...

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Why a Quality Website is Crucial in Every Business

Last updated: 06/10/2020

In this digital age we live in, people use the internet to look for businesses, products, services, etc. When they search for something relevant to your business, you’ll want...

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How to Do Diverse and Inclusive Content Marketing That Matters

Last updated: 06/08/2020

Editor’s note: We’re sharing this article originally published in January given its timeliness to current and important conversations. A content marketer searches for a stock...

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5 Attributes of Successful Digital Marketers

Last updated: 06/06/2020

Brands are investing heavily in digital marketing, which makes it a great time to be a digital marketer – especially if you have the right combination of skills to succeed. In...

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How to Set Boundaries While Working Remotely

Last updated: 06/06/2020

Burnout has become one of the top concerns for employees working from home right now. According to a recent survey, 27 percent of respondents say their burnout is due to the...

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