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How to use social media as part of an integrated omni-channel strategy

How to use social media as part of an integrated omni-channel strategy

How to use social media as part of an integrated omni-channel strategy Stumble In a previous blog post, I talked about what an omni-channel strategy is and how it can be...

How Facebook shrinks the necessity of traditional PR

How Facebook shrinks the necessity of traditional PR

Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly...

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to...

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure,...

Is your marketing career progressing as it should be?

Is your marketing career progressing as it should be?

As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility. What’s unique about digital marketing...

A digital marketing CEO’s prescription to cure advertising fraud

A digital marketing CEO’s prescription to cure advertising fraud

Challenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade, and they’ve recently hit a fever...

5 Things That Have Always Worked For Digital Marketers, Until Now

5 Things That Have Always Worked For Digital Marketers, Until Now

5 Things That Have Always Worked For Digital Marketers, Until Now Batch and blast email campaigns? Forget it. ---Shares March 20, 2017 The old Southern adage, “If you don’t like...

Interview with Ann Handley | FreshGigs

Interview with Ann Handley | FreshGigs

Ann Handley was recognized by Forbes as the most influential woman in Social Media and listed by ForbesWomen as one of the top 20 women bloggers. The world’s first Chief Content...

How Does Social Media Impact Your SEO Efforts?

How Does Social Media Impact Your SEO Efforts?

One of the most common questions around social media marketing is how it's connected to SEO.  The answer is, "it's complicated". While social media marketing and search engine...

Bootstrap Business Blog Blitz Quick Questions Vol 5

Bootstrap Business Blog Blitz Quick Questions Vol 5

Startup Quotes Bootstrap Business Blog Blitz Quick Questions Vol 5 Keep your questions on social media marketing, entrepreneurship, SEO, and digital marketing coming and I'll...

12,000 Expected to Attend Adobe Summit in Las Vegas This Week

12,000 Expected to Attend Adobe Summit in Las Vegas This Week

LAS VEGAS – Adobe expects 12,000 attendees at its annual digital marketing conference here week, double the crowd from just two years ago. The Adobe Summit begins today at the...

18 places to learn critical skills that will change your life

18 places to learn critical skills that will change your life

We tend to think of learning a new skill or "going back to school" as something you'd do when looking to change careers, or to upgrade within your current one. But lifelong...