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Ecommerce and the Motivation to Start - JOSIC

Ecommerce and the Motivation to Start - JOSIC

Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have...

How Personal and Business Branding Begins with a Professional Headshot

How Personal and Business Branding Begins with a Professional Headshot

How Personal and Business Branding Begins with a Professional Headshot 270 SHARES Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does...

The One Thing You Can Do Today to Make Your Webinars Better

The One Thing You Can Do Today to Make Your Webinars Better

Webinars are an incredibly powerful tool to train your employees, to cultivate leads, and provide valuable content for subscribers. They are also very popular because they offer...

How to Create a Winning Digital Campaign this Earth Day

How to Create a Winning Digital Campaign this Earth Day

An estimated 1 billion people take part in the Earth Day celebrations every year, according to the Earth Day Network. Since its inception in 1970, the occasion has traversed a...

Facebook and Google's Travel Ad War — Digital Marketing News This Week

Facebook and Google's Travel Ad War — Digital Marketing News This Week

As more of travel marketers’ advertising budgets shift from traditional advertising into the digital realm, a growing “war” is brewing between two of the digital ad world’s top...

Oracle Acquires Ad Tracker Provider Moat, More News

Oracle Acquires Ad Tracker Provider Moat, More News

Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized,...

Digital advertising’s perverse incentives

Digital advertising’s perverse incentives

In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the...

6 Hacks to Improve Your Facebook Ad Conversions

6 Hacks to Improve Your Facebook Ad Conversions

However, just because people are online and might see your business page doesn't mean that many people are converting and generating sales for your company. In fact, in order to...

Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature

Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking...

4 Metrics to Track Impact of Content Marketing on Brand Awareness

4 Metrics to Track Impact of Content Marketing on Brand Awareness

Content Marketing Tools and Technology / Measurement and ROI / Productivity 4 Metrics to Track Impact of Content Marketing on Brand Awareness Before you create content to boost...

How to market your online business for free

How to market your online business for free

Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012...

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a...