Articles about digital marketing


How to Apply a Test and Learn Approach to Your Digital Marketing

Last updated: 07/09/2020

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into...

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How Digital Marketing Helps Your Business Grow

Last updated: 07/07/2020

In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post,...

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3 Key Ways Live Streaming Video Has Come Through in the Clutch

Last updated: 07/06/2020

We're only halfway through 2020, yet we've already endured a crisis that even the best-prepared businesses couldn’t have seen coming. Though amid all this unexpected disruption,...

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How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

Last updated: 07/05/2020

The importance of in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment...

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Putting Together a Post COVID-19 Digital Marketing Action Plan

Last updated: 07/05/2020

The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures...

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Why You Need Both SEO and Content Marketing for a Successful Website

Last updated: 07/03/2020

So you want to know how SEO and Content Marketing are linked?  How did you stumble upon this article ? And this article appeared in your search results… That’s the finished...

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Digital Marketing KPIs: What They Are Why They Matter

Last updated: 07/02/2020

KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of...

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8 Ways to Amplify Content to Reach Your Target Market

Last updated: 07/01/2020

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital...

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Marketing Automation Can Improve Your Creative Team’s Workflow

Last updated: 06/30/2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing...

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Managing your digital presence during a pandemic

Last updated: 06/30/2020

COVID-19 has taken most businesses by surprise and disrupted carefully designed strategy and planning. Adapting to the current circumstances is essential and your digital...

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