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How to Run a Truly Efficient Business | B2B Marketing Blog

How to Run a Truly Efficient Business | B2B Marketing Blog

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you...

How To Use Statistics in Digital Marketing - PPC Hero

How To Use Statistics in Digital Marketing - PPC Hero

Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past...

Defining your ICP for the Manufacturing industry - Heinz Marketing

Defining your ICP for the Manufacturing industry - Heinz Marketing

Manufacturing is one of the last frontiers for modern marketers. In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while...

TikTok restructures its US operation to weather the advertising storm

TikTok restructures its US operation to weather the advertising storm

TikTok restructures its US operation to weather the advertising storm Article by Jeremy Goldman  |  Nov 9, 2022 Download United States The news: Despite its platform’s...

Council Post: Here's How To Analyze And Improve Your Customer Experience

Council Post: Here's How To Analyze And Improve Your Customer Experience

The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product...

Lead Generation Strategies for Digital Marketing Teams

Lead Generation Strategies for Digital Marketing Teams

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...

Managing International Variations of Knowledge Panels

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a...

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...

Landing Pages vs Websites - Which Should You Use?

Landing Pages vs Websites - Which Should You Use?

Sending ad traffic to your website can leave your visitors feeling lost. Websites,  have lots of distractions and destinations that detract from your campaign goal. Use landing...

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Content is one of the most important factors to consider when you aim for higher search engine rankings. The content you create needs to be helpful and relevant to your...

TikTok Introduces Series For Creator Content Monetization

TikTok Introduces Series For Creator Content Monetization

TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see...