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Keeping your content promise, even when it hurts

Keeping your content promise, even when it hurts

I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my...

Top 7 Ways to Become a Better Digital Marketer

Top 7 Ways to Become a Better Digital Marketer

With the digital marketing industry exploding and competition as fierce as ever, it’s important to be on top of your game. Whether you’re just starting your career or looking...

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re...

Digital Marketing Part 3- Measuring Effectiveness »

Digital Marketing Part 3- Measuring Effectiveness »

With a solid foundation in place, the correct strategy and tools utilized, a digital marketing campaign can mean brand proliferation and product success. But it’s just as...

5 Innovative Places to Add Video Marketing to Your Website

5 Innovative Places to Add Video Marketing to Your Website

If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due...

Top 10 Digital Authorities And Figures | Digital Next

Top 10 Digital Authorities And Figures | Digital Next

We like to have our fingers on the pulse at Digital Next, and often that involves sitting under the proverbial learning tree and listening to what the people in the know are...

26 Reasons Digital Marketing Matters So Much to the C-Suite - Schaefer Marketing Solutions: We Help Businesses {grow}

26 Reasons Digital Marketing Matters So Much to the C-Suite - Schaefer Marketing Solutions: We Help Businesses {grow}

26 Reasons Digital Marketing Matters So Much to the C-Suite By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years...

New LinkedIn Remarketing Capabilities: This Week in Social Media : Social Media Examiner

New LinkedIn Remarketing Capabilities: This Week in Social Media : Social Media Examiner

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our...

The Cure For Digital Marketing Chaos: Good Information

The Cure For Digital Marketing Chaos: Good Information

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet,...

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Exclusive CMO interview: Where Oracle is heading with AI in marketing

We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is going to make its mark, and...

Are you grateful for digital? Part 2: Q&A

Are you grateful for digital? Part 2: Q&A

In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our...

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability,...