What to Watch? The Range of Choices Is Staggering - eMarketer

What to Watch? The Range of Choices Is Staggering - eMarketer

It’s easy for consumers to feel overwhelmed by today’s TV and video environment. With millions of content choices, from YouTube videos to Netflix to a growing range of TV apps,...

8 Digital Marketing Stats From This Week That Caught Our Eye

8 Digital Marketing Stats From This Week That Caught Our Eye

There’s been a ton of research come out this week around social media marketing and mobile topics. Check out the eight digital marketing stats this week that grabbed our...

How to create a style guide for your SEO content writers - Search Engine Land

How to create a style guide for your SEO content writers - Search Engine Land

Search Engine Land Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We...

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms by Shabana Arora Mar 23, 2017 All marketing and sales initiatives have the...

Evergage Trolls Adobe Summit in Las Vegas

Evergage Trolls Adobe Summit in Las Vegas

LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the...

Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is...

How to use social media as part of an integrated omni-channel strategy

How to use social media as part of an integrated omni-channel strategy

How to use social media as part of an integrated omni-channel strategy Stumble In a previous blog post, I talked about what an omni-channel strategy is and how it can be...

Viewthroughs Gain Attention as Attribution Tactic - eMarketer

Viewthroughs Gain Attention as Attribution Tactic - eMarketer

Click-based attribution models have long been a staple of digital advertising. These legacy models have endured despite mounting research against their validity, thanks to...

Mars “emotions” study shows which ads sell with 75% accuracy | Netimperative - latest digital marketing news

Mars “emotions” study shows which ads sell with 75% accuracy | Netimperative - latest digital marketing news

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75%...

How Facebook shrinks the necessity of traditional PR

How Facebook shrinks the necessity of traditional PR

Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly...

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to...

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure,...