How to Write eCommerce Product Descriptions That Sell Fast

How to Write eCommerce Product Descriptions That Sell Fast

So you run an eCommerce store and you’ve written a production description for each of your products. But you feel something isn’t quite right, even though you can’t put your...

How Marketers Can De-Risk Their Programmatic Ad Buys

How Marketers Can De-Risk Their Programmatic Ad Buys

Last week, I was shocked to learn that marketers are still not getting detailed placement reports about their programmatic ad campaigns — reports that show the domain and apps...

Why Is Marketing Personalization So Hard?

Why Is Marketing Personalization So Hard?

Personalization isn't new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of...

5 Benefits of In-Person Industry Events

5 Benefits of In-Person Industry Events

After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business...

6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement

6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement

I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of...

How to Deploy Emotional Intelligence for Work Success

How to Deploy Emotional Intelligence for Work Success

The concept of (EI) has been studied for decades. It wasn’t until 1995, with the publication of Daniel Goleman’s book Emotional Intelligence ,that EI was pushed to the...

If You're Using These Marketing Tactics, You're Hurting Your Brand's Credibility

If You're Using These Marketing Tactics, You're Hurting Your Brand's Credibility

Entrepreneurs are always hungry for new and growth strategies that work. The online gurus know this, so they use emotional-trigger-based tactics to convince business leaders to...

Optimize for B2B Customers with Digital First Content Marketing

Optimize for B2B Customers with Digital First Content Marketing

The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving...

9 Tips for Aligning Creative and Marketing for Better Content Outcomes

9 Tips for Aligning Creative and Marketing for Better Content Outcomes

Like many in marketing, creatives have been doing more with less for a long time. Last year, however, brought things to new extremes. Despite resources cut by about one-third,...

SEO Content Readability: 5 Mistakes Your Plugin Won't Detect

SEO Content Readability: 5 Mistakes Your Plugin Won't Detect

To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with...

5 Highly Effective, B2B Digital Marketing Strategies

5 Highly Effective, B2B Digital Marketing Strategies

The B2B Digital marketing space is considered an emotion-free zone where customers make logical buying decisions based on quantifiable positive results. The main question on...

 New Social Media Strategies for SUCCESS

New Social Media Strategies for SUCCESS

Join us for this virtual event! We welcome attendees from all over! Please see below for information on guests. There are SO many options when it comes to social media:...