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5 Human Resource Management Functions Every HR Manager Needs to Know

5 Human Resource Management Functions Every HR Manager Needs to Know

There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing...

For Intel, Social Media Is a Content Distribution Machine - eMarketer

For Intel, Social Media Is a Content Distribution Machine - eMarketer

In the B2B space, social media marketing is largely about building clout through content marketing. Alyson Griffin, vice president of global marketing at Intel Corp., spoke with...

Ready to go out on your own? Building a digital marketing business from scratch

Ready to go out on your own? Building a digital marketing business from scratch

“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. Of course, the answer was “no.” Why would I have ever thought of...

Marketing during coronavirus: an essential small-business strategy checklist

Marketing during coronavirus: an essential small-business strategy checklist

Marketing during coronavirus: an essential small-business strategy checklist Director of Marketing, 10+ Years of Digital Marketing & Lead Generation Experience March 24th, 2020...

How to Make Newsworthy Content

How to Make Newsworthy Content

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ahead of her MozCon Virtual 2021...

Council Post: The Future Of Growth: The Top Digital Marketing Trends Of 2021 Explained

Council Post: The Future Of Growth: The Top Digital Marketing Trends Of 2021 Explained

By Amine Rahal, entrepreneur & writer. CEO of IronMonk, a digital marketing agency specializing in SEO & CMO at Regal Assets, an IRA company.  Digital marketing is an evergreen...

Content Has Become a Critical Tool for B2B Buyers

Content Has Become a Critical Tool for B2B Buyers

Before the global pandemic, many B2B buyers performed research online for products and services they were interested in purchasing on behalf of their company. However, due to...

Marketing gains in tech space

Marketing gains in tech space

The role of social media and virtual reality is changing the marketing scenario in the realty sector. Technology has always played an important role in our lives and has become...

#Twitter: How Important are Hashtags to Viral Marketing? | LSEO Digital Marketing Services

#Twitter: How Important are Hashtags to Viral Marketing? | LSEO Digital Marketing Services

When it comes to Twitter, branded hashtags simply don’t work. While Twitter is an excellent social networking site to create new connections, and promote content and events, an...

Conversion Rate Optimization: Why Now is the Best Time to Get Started

Conversion Rate Optimization: Why Now is the Best Time to Get Started

Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media...

While You Wait: How to Gain Traction Early

While You Wait: How to Gain Traction Early

So you have a new product and a brand new website? But no one is visiting it. Why? Well because digital marketing isn’t just about creating an engaging product and showcasing...

2015 Top MarTech Insiders - Heinz Marketing

2015 Top MarTech Insiders - Heinz Marketing

Heinz Marketing 2015’s most influential marketing technology professionals Posted: September 15, 2015 By Brian Hansford Marketing technology thought leaders and hands-on pros...