As more of travel marketers’ advertising budgets shift from traditional advertising into the digital realm, a growing “war” is brewing between two of the digital ad world’s top...
09/03/2022
Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized,...
09/03/2022
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the...
08/30/2022
However, just because people are online and might see your business page doesn't mean that many people are converting and generating sales for your company. In fact, in order to...
08/29/2022
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking...
08/27/2022
Content Marketing Tools and Technology / Measurement and ROI / Productivity 4 Metrics to Track Impact of Content Marketing on Brand Awareness Before you create content to boost...
08/27/2022
Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012...
08/27/2022
6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a...
08/20/2022
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. 6 ways that IBM Watson is changing digital marketing The remote availability of...
08/20/2022
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the...
08/20/2022
Bill and Michelle Pescosolido are top earners in Affiliate Marketing and with their own training products. Here’s our interview. Thank you so much, Bill and Michelle for doing...
08/17/2022
Marketing and branding is an important part of any business and marketing agencies need great-looking websites to show their services and benefits. There are a lot of marketing...
08/17/2022
