How many of you doing the same work you were doing 5 years ago? I bet, no one!
Change is the rule of nature, few years ago where firms completely dependent on cold calling, managing customer accounts, handling the support queries manually. Now it’s completely software based. Now people managing marketing campaign details in CRMs, Analytics tools and strategic reports.
But, what will be the next? No human at all? No, it’s not like that! The future of digital marketing will be completely automated. Currently wide range of companies introduced Sales automation, marketing automation tools to make things easy for the marketers. These software are replacing human brain. These software are self-driven. They are designed to perform the specified set of tasks. What digital marketer will be doing then?
Artificial intelligence is the process of making machine smarter like human. AI could provide better analytics, decision making, and information source for all your marketing needs.
Now intelligent machine are available to find the backlinks, to check the indexed pages, to make the bulk submissions, to automate the social media. Everything can be done by using the software and tools. The machines given 100% accuracy and exact estimations of sales & revenue.
Some companies which are the market leaders in building automation tools like Oracle, Salesforce, Marketo, and Hubspot.
A few years ago firms use to hire a team of digital marketers to promote their business. The major tasks they were doing includes website analysis, customer analysis, keyword ranking, off page submissions, content marketing, social media marketing, email marketing, cold calling, customer feedback handling etc.
How things has been changed by AI?
Now to perform these tasks companies doesn’t hire a team, they hire an experienced digital marketing person to perform all these tasks by using automation tools, marketing cloud offering wide range of tools to perform these task in less time with more accuracy. AI machine increases the efficiency of the marketing work by reducing the human efforts.
To run a digital marketing campaign you need to understand the trends of almost 3-5 years. It’s too much time taking process. Market place is now highly competitive and risky. Every day new competitors are entering into the market, companies cannot wait for longer to execute the digital marketing campaigns. They need quick accurate estimates and results. It’s a tough task for a digital marketing professional.
AI based marketing software can help you design the effective marketing strategy by providing the market trends, sales trends, segmentation, targeting, filters, web optimization, content generation, sales and funnel visualization and lot more.
How to keep growing in digital marketing?
Keep yourself armed with great knowledge base of what is happening around. Being aware of the problem could hint you the better solution. To make plan for the future, you should keep informed to save your job.
Upgrade your skills could be another best solution for you. Skills are always need to be up scaled for better performance to save you position. There are always a risk associated with the technologies which you should be able to handle.
Each and every company is looking for highly performing digital marketing assets, to make money, be build a brand equity, to manage their customer more efficiently. The expectations are now higher. Marketers has to be ready for the biggest challenge to save their jobs. Only good performance are likely to grow faster in the competitive era. Yes, Machine are smart and intelligent but humans made the machine and they can utilize the available tools and software for better digital marketing campaigns. Worst is yet to come. It could be bigger than just inflation, cutting down the manpower. AI can vanish some job positions completely in future.
This is Richa. You can connect with me on the Facebook, Twitter, and LinkedIn. I would love to hear your feedback!