How to find inspiration for social media content

How to find inspiration for social media content

Sometimes coming up with content ideas can be difficult, especially when there is lack of inspiration. Social media inspiration is everywhere, you just have to look in the right places. From personal, to business-related, to promotional posts, creating content for your audience that is eye-catching and interesting will no longer be a struggle.

There are plenty of articles and sources on the Internet that can help you if you feel you’ve hit a content plateau. Doing research on the type of content you want to produce can lead you to further insight which will ignite the spark of inspiration.

We’ve included some resources for you to get you started:

5 Habits To Help Wake Up Your Marketing Mind

Looking to Pinterest for ideas is a great way to feel inspired. Create a board and search for anything that you feel would help inspire some new content. Luckily, you can save those resources to a board on Pinterest for you to refer to later on in case you get stuck again. Just so you know, Pinterest doesn’t use hashtags, so you can search for whatever you’re looking for directly in the search bar.

Check out some of our ideas:

In searching hashtags that are relevant to your business, you can get ideas of what has worked for others in the past, as well as what could continue to work in the future. It is never a good idea to steal someone’s post or copy an idea entirely without the proper permission – but you can use these posts and accounts as resources to fuel your creative brain.

Here’s an article that might help you out:

The 100 Most Popular Hashtags on Instagram

If you think something may work, write it down! It doesn’t hurt to put all of your ideas in one place for you to refer back to later. Try brainstorming with co-workers and others as well. Once you feel that you have a significant list of ideas and inspiration, go back and look at each one individually and think of how it relates to your audience.

Finding inspiration for new content can make you feel as if you’re at a dead end, but inspiration is everywhere! There are so many resources to help you find that spark. If you get stuck and can’t seem to find a solution, Gazette Media & Marketing is here to help you and your business gain a competitive edge and give your social media the attention it needs with content creation.

Contact us at or call (724) 465-5555 ext 206.

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