Articles about digital marketing
Six Strategies For Building Exceptional Brand Loyalty
Last updated: 07/12/2020
According to studies, the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly...
How to Succeed in Account-Based Advertising
Last updated: 07/11/2020
Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While...
How to Apply a Test and Learn Approach to Your Digital Marketing
Last updated: 07/09/2020
A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into...
How Digital Marketing Helps Your Business Grow
Last updated: 07/07/2020
In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post,...
3 Key Ways Live Streaming Video Has Come Through in the Clutch
Last updated: 07/06/2020
We're only halfway through 2020, yet we've already endured a crisis that even the best-prepared businesses couldn’t have seen coming. Though amid all this unexpected disruption,...
How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget
Last updated: 07/05/2020
The importance of in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment...
Putting Together a Post COVID-19 Digital Marketing Action Plan
Last updated: 07/05/2020
The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures...
Why You Need Both SEO and Content Marketing for a Successful Website
Last updated: 07/03/2020
So you want to know how SEO and Content Marketing are linked? How did you stumble upon this article ? And this article appeared in your search results… That’s the finished...
Digital Marketing KPIs: What They Are Why They Matter
Last updated: 07/02/2020
KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of...
8 Ways to Amplify Content to Reach Your Target Market
Last updated: 07/01/2020
Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital...
