The Best Colors For Your Landing Pages And Checkout Process

The Best Colors For Your Landing Pages And Checkout Process

Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your...

Content Marketing vs. Native Advertising: What’s a Better Value? |

Content Marketing vs. Native Advertising: What’s a Better Value? |

That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the...

Omnichannel Retail: The Rise of the Olympic Brand Experience - The Social Media Monthly

Omnichannel Retail: The Rise of the Olympic Brand Experience - The Social Media Monthly

Omnichannel Retail: The Rise of the Olympic Brand Experience By Samantha DeVita I recently stood in a line at Macy’s with about ten people ahead of me, when a sales associate...

Marketing gains in tech space

Marketing gains in tech space

The role of social media and virtual reality is changing the marketing scenario in the realty sector. Technology has always played an important role in our lives and has become...

#Twitter: How Important are Hashtags to Viral Marketing? | LSEO Digital Marketing Services

#Twitter: How Important are Hashtags to Viral Marketing? | LSEO Digital Marketing Services

When it comes to Twitter, branded hashtags simply don’t work. While Twitter is an excellent social networking site to create new connections, and promote content and events, an...

Conversion Rate Optimization: Why Now is the Best Time to Get Started

Conversion Rate Optimization: Why Now is the Best Time to Get Started

Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media...

While You Wait: How to Gain Traction Early

While You Wait: How to Gain Traction Early

So you have a new product and a brand new website? But no one is visiting it. Why? Well because digital marketing isn’t just about creating an engaging product and showcasing...

2015 Top MarTech Insiders - Heinz Marketing

2015 Top MarTech Insiders - Heinz Marketing

Heinz Marketing 2015’s most influential marketing technology professionals Posted: September 15, 2015 By Brian Hansford Marketing technology thought leaders and hands-on pros...

Thought Leadership: Hitting a Moving Target

Thought Leadership: Hitting a Moving Target

“ When you’re a global marketing director for a brand that’s been a part of people’s lives for 165 years, it’s a big responsibility. And when you factor in the digital...

Why Influencers Are Creating Content on Snapchat

Why Influencers Are Creating Content on Snapchat

Most recently, Nick Cicero founded an influencer marketing company called Delmondo. Delmondo is an end-to-end platform for creators to produce, measure, and monetize content...

The Fundamentals to Building a Successful eCommerce Business From Scratch

The Fundamentals to Building a Successful eCommerce Business From Scratch

Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don’t run out of fuel mid way. Almost 90% of every...

How to Log Off of Facebook Forever, With All Its Perks and Pitfalls

How to Log Off of Facebook Forever, With All Its Perks and Pitfalls

Part of the allure of social media is telling friends and strangers what’s happening in your life. Post. Tweet. Share. Repeat. But suppose you are worried that you have revealed...