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The digital transformation of a traditional business publisher

The digital transformation of a traditional business publisher

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...

Marketing Wins During a Recession

Marketing Wins During a Recession

Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...

4 Simple Ways to Optimize Your Content Marketing Team's Operations

4 Simple Ways to Optimize Your Content Marketing Team's Operations

In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...

B2B brands should be thinking about TikTok

B2B brands should be thinking about TikTok

It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...

How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional...

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th  and final post in the Best Online Business Tools series. Hopefully you’ve found the posts...

The Marketing Book Podcast:

The Marketing Book Podcast:

Your brand is on trial―here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded...