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Making Sense of Marketing Technology and Social Media Software

Making Sense of Marketing Technology and Social Media Software

There is no set standard on how to classify social technologies. And analyst firms like Gartner or Forrester don’t do a good job helping B2B buyers make sense of the...

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Today’s consumers want to feel good about the products that they use daily. When searching on store shelves or adding items to their virtual baskets, products that communicate a...

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

Sec A limited offer for new Circle Pro customers: Save big on the top Circle offer of the year. Secure your bundle before it’s too late! You can launch your community in 30...

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology....

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM eCommerce 10 min read Pin It’s almost that time of the year again—the Black Friday and Cyber Monday (BFCM) weekend is...

ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

ERA Coalition Creates 'Woman Corp' to Fight for Gender Equality

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand...

How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals

You will learn For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo —a simple way to create social media images in under 30...

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres

Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

When the average person is heading to a concert, sporting event or convention, they’re probably not thinking about the broader environmental impact of bringing together a big...

COP27: Focus on Policy and Process, Not Promises

COP27: Focus on Policy and Process, Not Promises

While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action...