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Messaging in the Metaverse: The Potential for Brands

Messaging in the Metaverse: The Potential for Brands

Metaverse is a word that seems to be on everyone’s lips these days—from Mark Zuckerberg to Chrissy Teigen to your own CEO—but what is it, why has it become such a buzzword, and...

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by...

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

While economic storm clouds gather, public hotel companies said in earnings calls that their deal and development work remains largely strong — and intact. Earnings seasons for...

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be...

How Brands Can Harness Web3 Fandom

How Brands Can Harness Web3 Fandom

The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking...

  How brands can navigate today’s ‘messy’ consumer journeys

How brands can navigate today’s ‘messy’ consumer journeys

For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

This week, four outdoor drinkware brands — Klean Kanteen, MiiR, Stanley and YETI — announced a first-of-its-kind partnership to identify opportunities and actions that will...

Dove Calls On Brands To Stamp Out Retouched Social Images

Dove Calls On Brands To Stamp Out Retouched Social Images

Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its...

The Do's And Don’ts Of Social Media Management

The Do's And Don’ts Of Social Media Management

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From...

Should Brands Be Allowed at Global Climate Talks?

Should Brands Be Allowed at Global Climate Talks?

In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year...

Branding the CFO

Branding the CFO

As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...