Images Powered by Shutterstock
Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...

Why we care about location marketing | MarTech

Why we care about location marketing | MarTech

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, by sending an opted-in text message to offer a...

Why reuse programs shouldn't wait for consumers | Greenbiz

Why reuse programs shouldn't wait for consumers | Greenbiz

If you follow reuse news, you may have noticed reusable packaging started 2023 with some impressive legislative tailwinds in Europe. France recently banned fast-food restaurants...

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...

Top 20 AI Marketing Tools to Grow Your Business in 2023

Top 20 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...

5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...

8 Step Event Planning Process Proficiency

8 Step Event Planning Process Proficiency

Contact 8 Step Event Planning Process Proficiency There's nothing easy about putting on an event. While some events go off with only a few hitches, a good many events end in...

Social Media Logos: How To Use & Where To Download Them

Social Media Logos: How To Use & Where To Download Them

Social Media Social Media Logos: How To Use & Where To Download Them Social icons are a good way to connect with your audience and increase your followers, but they have...

TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...