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9 Steps to Nailing Your Brand's New Product Launch

9 Steps to Nailing Your Brand's New Product Launch

Launching a new product is not as simple as you think. Careful planning and timely implementation of strategies are required to ensure the success of a new product launch. Even though you’re eager to release your new product, you must never rush the launch

The State of Digital Accessibility: Three Key Challenges

The State of Digital Accessibility: Three Key Challenges

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

Using big words might sound cool in person, but in writing, it can have negative results. Because it can alienate your audience. When you write clearly and to the point, without words that confuse people, you build a strong connection with the reader. And

Council Post: 14 Innovative Ways To Learn More About A New Client’s Target Audience

Council Post: 14 Innovative Ways To Learn More About A New Client’s Target Audience

Every agency has its own onboarding process to kick off partnerships with new client accounts. Even if an agency knows what a new client’s goals and needs are, the efforts of the agency’s teams would be hindered at every step without a clear, in-depth

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

There’s no doubt that the pandemic threw everyone for a loop. Navigating an emotional time with layers of uncertainty, businesses experienced phases of change, which began with sheer survival mode, moved toward acquiring some level of patience and then

Data: A pot of gold for retailers | 7wData

Data: A pot of gold for retailers | 7wData

Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs to be highly granular, especially when it comes to data about customers and

Deep Learning Models Might Struggle to Recognize AI-Generated Images

Deep Learning Models Might Struggle to Recognize AI-Generated Images

Findings from a new paper indicate that state-of-the-art AI is significantly less able to recognize and interpret AI-synthesized images than people, which may be of concern in a coming climate where machine learning models are increasingly trained on

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

A major part of effective Ecommerce marketing involves writing search engine optimized content, a job that can be rather tedious. It is no wonder some writers attempt to simplify the task using artificial intelligence (AI) generated content. However, this