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Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Rebuilding A Broken Brand Through Smart Marketing & Advertising

We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...

Meta is building a decentralized, text-based social network

Meta is building a decentralized, text-based social network

Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...

What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...