Images Powered by 
Reframing Influence: Introducing the B2B Creators Influence Framework
Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...
05/19/2023
- READ MORE
Meta Ads Automation: An Advertiser's Guide
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
05/07/2023
- READ MORE
An advertising recession may be here - and the TV industry is making brands' lives harder
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
04/27/2023
- READ MORE
How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...
04/23/2023
- READ MORE
Agency-client communication sucks. Here’s how to change it
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
04/23/2023
- READ MORE
Rebuilding A Broken Brand Through Smart Marketing & Advertising
We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...
04/13/2023
- READ MORE
Meta is building a decentralized, text-based social network
Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...
04/13/2023
- READ MORE
What happens when a creative goes undercover as a businessperson
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could...
03/07/2023
- READ MORE
6 Social Advertising Tips For Finance Brands
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
03/05/2023
- READ MORE